Amazon Hiring Associate Marketing Manager in Rajasthan | Drive Campaign Strategy & Customer Experience
Join Amazon as an Associate Marketing Manager – RBS Retail Efficiency (Rajasthan)
Lead Data-Driven Campaigns and Optimize the Customer Journey for a Global Retail Powerhouse
Introduction
Amazon, the world’s largest e-commerce platform, is seeking an experienced and dynamic Associate Marketing Manager to join its Retail Business Services (RBS) team based in Rajasthan. This role is ideal for marketing professionals who are analytical, results-oriented, customer-obsessed, and passionate about shaping the future of online retail.
As Amazon continues to redefine global commerce, the RBS team plays a crucial role in driving operational excellence and marketing innovation. This position provides an opportunity to work on high-impact campaigns that directly influence the customer experience while collaborating with global stakeholders.
About Amazon’s RBS Function
Retail Business Services (RBS) is a critical Amazon vertical that supports core retail functions by offering centralized solutions to enhance product quality, improve speed-to-market, and scale merchandising efforts. The RBS Marketing team designs and executes digital campaigns, site merchandising strategies, and performance marketing initiatives that support millions of daily customer interactions across Amazon platforms.
As an Associate Marketing Manager, you will be at the heart of Amazon’s strategy to deliver seamless online shopping experiences and meaningful business outcomes. You’ll work closely with teams across marketing, analytics, content, product, and engineering to drive engagement, growth, and operational success.
Key Responsibilities
1. Campaign Development and Execution
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Take full ownership of marketing initiatives, from concept to execution.
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Design, develop, and launch on-site and off-site campaigns across categories and customer segments.
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Execute Go-To-Market (GTM) strategies for new product launches, feature rollouts, and promotional events.
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Plan and manage seasonal campaigns, email marketing programs, merchandising initiatives, and more.
2. Customer Data Analysis and Insights
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Deep dive into customer behavior data such as browsing patterns, keyword searches, and purchase activity.
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Create and manage dashboards using Excel, SQL, or Tableau to track key performance indicators (KPIs).
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Translate data insights into actionable strategies that drive click-throughs, conversions, and engagement.
3. On-Site Content Management and Optimization
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Partner with designers, product managers, and copywriters to build intuitive and engaging landing pages.
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Manage the end-to-end flow of content across Amazon’s web and mobile platforms.
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Conduct regular A/B tests to optimize visual assets, messaging, and user flows to increase conversion rates.
4. Cross-Functional Project Management
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Collaborate with global stakeholders including teams based in the US, aligning marketing strategies with business goals.
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Participate in regular cross-functional meetings, communicating progress, blockers, and performance updates.
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Act as a liaison between marketing, design, product, and tech teams to deliver cohesive and scalable campaigns.
5. SEO and Organic Growth Strategy
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Implement search engine optimization strategies to increase discoverability and traffic.
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Create and maintain keyword-rich, relevant content that improves both search rankings and user experience.
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Measure the impact of organic growth initiatives and report learnings for continuous improvement.
6. Experimentation and Conversion Optimization
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Design and execute experiments to refine audience targeting and campaign effectiveness.
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Track metrics like click-through rate (CTR), bounce rate, customer retention, and lifetime value (LTV).
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Share learnings across the organization to promote a culture of experimentation and innovation.
Qualifications – What Amazon Looks For
Basic Qualifications
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Minimum 2 years of professional experience in marketing, excluding internships.
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Strong hands-on experience with Microsoft Excel and/or Tableau, including pivot tables, charts, macros, and data visualization.
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Demonstrated proficiency in creating and managing online campaigns or digital stores.
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Excellent verbal and written communication skills in English.
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Strong organizational capabilities with the ability to prioritize in fast-paced environments.
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Data-driven decision-making skills and comfort in working with metrics, KPIs, and performance dashboards.
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Ability to adapt to rapidly evolving business needs and customer expectations.
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Eagerness to learn in-house tools and XML basics to manage technical aspects of marketing operations.
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Passion for e-commerce, customer experience, and retail technology.
Preferred Qualifications
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Experience in e-commerce, retail, or digital advertising.
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Exposure to site merchandising platforms and tools.
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Knowledge of SEO strategies, keyword optimization, and content copywriting.
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Background in marketing communications or product launches across digital channels.
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A Master of Business Administration (MBA) or equivalent degree in marketing, digital media, or communications.
Work Environment & Time Zone
This role closely collaborates with US-based stakeholders, and therefore requires working hours aligned with Eastern or Pacific Time Zones. Flexibility and the ability to manage a hybrid schedule or night shifts are essential for effective communication and project execution.
Amazon’s Inclusive Culture and Support Framework
Amazon takes pride in maintaining a culture of inclusivity, ownership, and excellence. As part of this commitment, the company ensures all employees—including those with disabilities—receive equitable support during hiring, onboarding, and ongoing work. For accommodations or assistance during the application process, candidates are encouraged to visit the Amazon Accessibility Portal.
Why This Role Matters
The Associate Marketing Manager – RBS Retail Efficiency role is pivotal in shaping how Amazon engages customers, enhances online shopping experiences, and promotes category growth. Your work will impact:
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How products are presented to millions of customers.
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How customers interact with marketing messages, pages, and emails.
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The overall success of product launches, promotions, and seasonal events.
With Amazon’s global infrastructure and commitment to innovation, this role opens doors to growth, leadership development, and international exposure.
Career Growth and Opportunities
Amazon is a growth-driven organization that fosters internal mobility and learning. By joining the RBS Marketing team, you’ll gain access to:
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Leadership development programs
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Upskilling and technical training resources
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Internal job rotations across teams and geographies
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Mentorship from global marketing leaders
How to Apply
If you’re passionate about marketing, analytics, and customer experience—and if you thrive in high-growth, high-impact roles—Amazon invites you to take the next step in your career.
👉 Apply directly by visiting amazon.jobs and searching for Job ID: 2952538 – Associate Marketing Manager – RBS Retail Efficiency (Rajasthan). Upload your resume, provide necessary details, and complete the application process.